Bills coach Joe Brady said he told Keon Coleman, “He’s going to be a part of our offense.”

21 May 2026

Brady said this to Coleman right after he took the Bills’ head coaching job. The former No. 33 overall pick posted a 38-404-4 receiving line last year. He was a healthy scratch multiple times despite the team desperately needing a receiver to step up. Coleman himself acknowledged 2026 as a make-or-break season. While he may get another chance to be in the mix for targets, the team is fully committed to DJ Moore as their WR1 after trading for him and guaranteeing extra money for him down the road. With Khalil Shakir and Dalton Kincaid also locked in for notable roles, there isn’t much meat left on the bone for Coleman. Even if he turns things around, Coleman is unlikely to make much of an impact for fantasy purposes.