Bills head coach Joe Brady said he wants to find a way to get more targets for Dalton Kincaid.

04 October 2026

Kincaid had just two targets in Sunday’s loss to the Patriots after seeing three looks last week against the Chargers. He’s cooled off considerably after a hot start to the 2026 season. “There’s no reason Dalton Kincaid should have two targets, especially with the flow of the game and how that goes,” a visibly frustrated Brady said after Buffalo’s Week 4 loss. “Gotta find a way to get the ball in his hands and do a better job of that.” Against the Patriots Kincaid was targeted on just 8 percent of his routes. He’ll look to bounce back next week against the Rams.